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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart (Hardback)

£20.99
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Synopsis

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

BusinessBusiness & managementSales & marketingMarket research Publisher: Pelican Publishing Co Publication Date: 30/09/1997 ISBN-13: 9781565542563  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Author Gene Del Vecchio is the president of his own consulting firm in Valencia, California. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. While there, he developed products targeted toward children for companies including Baskin-Robbins, Disney, Good Humor-Breyers, Hershey, Kraft Foods, and Mattel.

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