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Credit Relations: Erfolgreiche Kommunikation Mit Anleiheinvestoren
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Credit Relations: Erfolgreiche Kommunikation Mit Anleiheinvestoren (Hardback)

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Obwohl die marktorientierte Fremdkapitalfinanzierung stark an Bedeutung gewonnen hat, werden Credit Relations, also die Beziehungen zu Kreditgebern und Anleiheinvestoren, von den (kontinental-)europaischen Unternehmen noch recht stiefmutterlich behandelt. Dabei lieen sich bei optimaler Verzahnung von Investorenansprache, Kapitalmarktkommunikation und Transaktionsgestaltung die Zins- und Kapitaldienste in signifikantem Mae senken.

Das Buch beschreibt die Ziele und Aufgaben im Bereich Credit Relations sowie den effizienten Einsatz der geeigneten Instrumente. Zudem skizziert es die notwendigen personellen Ressourcen. Fallbeispiele und Analysen runden die umfassende Darstellung ab. Damit gibt das Werk fundiert und praxisnah Hilfestellung bei der Optimierung der Unternehmensfinanzen.

BusinessBusiness & managementManagement & management techniquesBusinessFinance & accountingFinance Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 24/10/2007 ISBN-13: 9783540212881  Details: Type: Hardback Format: Books
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