Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Culture And The Ad: Exploring Otherness In The World Of Advertising
Foyalty 91

Culture And The Ad: Exploring Otherness In The World Of Advertising (Paperback)

Unavailable. No reason given.


If, through the years, American advertising has offered a clean and simple approach to getting out the word on new products or services, it has also made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book, accessible to all readers, provides the necessary tools to interpret and understand in historical perspective how the American advertising industry portrays anyone other than the white American mainstreamAfrican Americans, women, Native Americans, tourists of many nationalities, all of whom have come to be known as the otherin its print media. With more than one hundred carefully selected illustrations, Professor OBarr takes us on an enlightening excursion from two early American travel manuals (which so subtly and perhaps even unconsciously delineated a hegemonic ideology to the amateur American tourist-photographer), to advertisements in the 1929 National Geographic magazine, to Dennis ORourkes disturbing 1987 film Cannibal Tours, to images of blackness across the twentieth century, and on to the representation of the Japanese (and, conversely, their representation of white Americans) in contemporary times.

Though the author writes in a witty and readable style for the student and general reader, the argument he develops is one of profound seriousness: that the representation of foreigners and other categories of outsiders who appear in advertisements provides paradigms for relations between members of advertisings intended audience and those defined as outside of it. These paradigms constitute an ideological guide for relationsof hierarchy, dominance, and subordinationbetween self and others, between us and them.

BusinessBusiness & managementSales & marketingAdvertisingBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryPhilosophy, Psychology & Social SciencesAnthropologyPhilosophy, Psychology & Social SciencesCultural Studies Publisher: Taylor & Francis Inc Publication Date: 31/05/1994 ISBN-13: 9780813321974  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

William M. O'Barr is professor of cultural anthropology at Duke University.

More books by William M. O'Barr

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.


Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Quantitative Research Methods in...
Paul Hackett
Transformative Propaganda: Opening ...
Mike Esbester
Practical Guide to Comparative...
Rebecca Bleibaum; Ruth Corbin; Tom...
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close