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Customer Loyalty: A Guide for Time Travelers
Foyalty 130

Customer Loyalty: A Guide for Time Travelers (Hardback)

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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketingCustomer services Publisher: Palgrave USA Publication Date: 07/11/2005 ISBN-13: 9781403997630  Details: Type: Hardback Format: Books
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SIONADE ROBINSON is co-founder of the services excellence consultancy, Cape Consulting. She holds a doctorate in Systems Sciences and has worked for the global workplace learning consultancy, the Forum Corporation as well as setting up a research team at Cass Business School to study ways of developing service strategies to improve customer satisfaction. She works with all industries, particularly financial services, professional services and the leisure industry. LYN ETHERINGTON is co-founder of the services excellence consultancy, Cape Consulting. She worked previously as Marketing Director at Granada and as a consultant to banks and financial institutions in northern Europe. She has particular experience working in banking and financial services sectors as well as other consumer and business to business markets, including professional services, IT and leisure.

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