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Data and Text Mining: A Business Applications Approach: United States Edition
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Data and Text Mining: A Business Applications Approach: United States Edition (Paperback)

£71.99
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Synopsis

For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.



This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

BusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingMarket researchBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryComputing & ITComputing: generalComputing & ITDatabases Publisher: Pearson Education (US) Publication Date: 06/04/2004 ISBN-13: 9780131400856  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

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