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Design Matters: How great design will make people love your company
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Design Matters: How great design will make people love your company (Paperback)

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More and more companies are coming to understand the competitive advantage offered by outstanding design, and in turn designing an outstanding total customer experience. Delivering great designs is not easy. many companies accomplish it once, or even twice; very few do it consistently. the secret: building a genuinely design-driven business in which design is central to everything you do. Design Matters shows you how to do precisely that. Brunner and Emery will show you what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA. You ll learn how to: put into practice design-driven techniques for managing your entire experience chain define effective design strategies and languages manage design from the top, encouraging  risky design innovations that lead to entirely new markets extend design values into marketing, manufacturing and beyond genuinely absorb design into your processes and culture.UGLY IS OUT. DESIGN MATTERS.

Architecture & DesignDesign & DesignersProduct designArt, Fashion & PhotographyArt monographs, history & theoryArt, Fashion & PhotographyArt monographs, history & theoryProduct designBusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: Pearson Education Limited Publication Date: 01/12/2008 ISBN-13: 9780273721970  Details: Type: Paperback Format: Books
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Robert Brunner leads ammunition LLC, a leading product design and strategy consultancy specialising in creating design ideas that work as objects and also meet market objectives. formerly a Pentagram Partner, he served as lead industrial designer for apple.Stewart Emery, a father of the Human Potential movement, has coached over 12,000 people in the last three decades. In 20 years leading Belvedere Consultants, he has served clients ranging from Cadence Design Systems to kQED and asked the questions that led masterCard to its legendary  Priceless campaign. He recently co-authored Success Built to Last with Jim Porras and mark thompson.

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