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Digital Product Management
Foyalty 90

Digital Product Management (Paperback)

£29.99
Pre-order for despatch on publication.

Synopsis

With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why you need to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes through the maturity and eventual retirement of your product.

BusinessBusiness & managementManagement & management techniquesComputing & ITBusiness applicationsEnterprise software Publisher: BCS Learning & Development Limited Publication Date: 10/09/2021 ISBN-13: 9781780175324  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Kevin Brennan is Product Management and Business Transformation Lead at Product MVP Consultancy, helping companies turn product concepts into thriving businesses and building high-performing product teams. He is best known for leading the development of the Business Analysis Body of Knowledge and building it into the professional standard for BAs.

More books by Kevin J. Brennan

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