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Fundamentos de Marketing
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Fundamentos de Marketing (Paperback)

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Synopsis

Version condensada del exitoso titulo Marketing de Charles W. Lamb, Joseph J. Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.

BusinessBusiness & managementSales & marketingEducationTeaching SkillsTeaching skills & techniques Publisher: Cengage Learning Editores S.A. de C.V. Publication Date: 05/09/2005 ISBN-13: 9789706864390  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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