Generation Alpha in Beta: Kidsmarketing in a Changing World - Maarten Leyts; | Foyles Bookstore
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Generation Alpha in Beta: Kidsmarketing in a Changing World
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Generation Alpha in Beta: Kidsmarketing in a Changing World (Paperback)

£30.00
Awaiting publication

Synopsis

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.

BusinessBusiness & managementSales & marketingComputing & ITDigital lifestylePhilosophy, Psychology & Social SciencesInterdisciplinary studiesDevelopment studiesScience & MathematicsScience: general issuesImpact of science & technology on society Publisher: Lannoo Publication Date: 13/03/2023 ISBN-13: 9789401463799  Details: Type: Paperback Format: Books
Availability: Awaiting publication Pre-Order

Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.

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