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Handbook of e-Tourism
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Handbook of e-Tourism (Books & other media combined)

£906.09
Pre-order for despatch on publication.

Synopsis

This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues - and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer's Major Reference Works program, readers will benefit from access to a continually updated online version.

BusinessBusiness & managementBusiness mathematics & systemsBusinessBusiness & managementSales & marketingBusinessIndustry & industrial studiesService industriesComputing & ITBusiness applicationsComputing & ITComputer networking & communications Publisher: Springer Nature Switzerland AG Publication Date: 26/01/2022 ISBN-13: 9783030486532  Details: Type: Books & other media combined Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Zheng Xiang is an Associate Professor in the Department of Hospitality & Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is currently Editor-in-Chief of the journal Information Technology & Tourism. Matthias Fuchs is Full Professor of Tourism Management and Economics at the Department of Tourism Studies and Geography (TUG), Mid Sweden University. His research interests comprise business intelligence applications for destinations, UGC-based sentiment analysis, socioeconomic impact analysis, tourism demand modeling, and destination brand equity modeling. Ulrike Gretzel is a Senior Fellow at the Center for Public Relations in the Annenberg School of Communication and Journalism at the University of Southern California. Her research interests include human-technology interaction, persuasive technology and the adoption and use of intelligent systems in tourism. Wolfram Hoepken is Professor for Business Informatics and eBusiness at Ravensburg-Weingarten University of Applied Sciences in Germany. His research interests are business intelligence and data mining, semantic web and interoperability, and mobile services. Wolfram Hoepken is Vice-President and Commercial Director of the International Federation for IT and Travel & Tourism (IFITT).

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