Hooked: How to Build Habit-Forming Products - Nir Eyal; | Foyles Bookstore
Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Hooked: How to Build Habit-Forming Products
Foyalty 45

Hooked: How to Build Habit-Forming Products (Hardback)

£14.99
UK delivery within 2 weeks

Synopsis

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup



'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather



Nir Eyal reveals how successful companies create products people can't put down - and how you can too



Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?



Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.



Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.



Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingMarket research Publisher: Penguin Books Ltd Publication Date: 06/11/2014 ISBN-13: 9780241184837  Details: Type: Hardback Format: Books
Availability: UK delivery within 2 weeks Add to Basket

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

More books by Nir Eyal

Leave Review

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

 

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £25 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.99 £0.00 3-5 Days
UK 1st Class Delivery £3.99 £0.00 2-3 Days

Click & Collect / 
Delivery to a Foyles Bookshop

 

Free Free Click and Collect and Delivery to Store is available for all our shops. Collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.
Please wait for order arrival confirmation email before making a journey to collect.
UK Courier* £7.95 £0.00 1 Working Day
Western Europe Airmail** £9.00 £1.00 7-8 Days
Rest of World Airmail*** £12.50 £1.00 7-10 Days

* For courier service please contact the Charing Cross Road store

** Includes Austria, Belgium, Cyprus, Czech Republic, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, The Netherlands, Portugal, Spain, Sweden, Switzerland

*** We are currently unable to delivery to the following countries - Afghanistan, Bangladesh, Ghana, Iraq, Lebanon, Macao, Pakistan, Puerto Rico, Saint Barthelemy, Turkey, Uzbekistan, Virgin Island US

Given the unfolding situation across Ukraine, with regret we have now suspended orders placed from, or to be delivered to, both Russia and Ukraine. Thank you for your patience and understanding. 

For goods delivered outside of the UK, the consignee (ie the person to whom the consignment is sent) will be the declarant and importer into the country for which the consignment is destined. The consignee will be responsible for both customs clearance and payment of customs duties and local taxes where required.

Customs Charges - if you are ordering goods for delivery outside of the UK, please note that your consignment may be subject to VAT (Value Added Tax), other taxes, customs duties and/or fees levied by the destination country. Any such charges levied in relation to customs clearance must be borne by you. It is accepted by you that Foyles has no control over additional charges in relation to customs clearance. Foyles recommend that you check with your local customs officials or post office for more information regarding importation taxes/duties that may be applicable to your online order.

Delivery Help & FAQs

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.
 

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Financial Intelligence, Revised...
(Hardback)
Karen Berman; Joe Knight; John Case
 
 
£22.00
 
Non-Obvious Guide To Being More...
(Paperback)
Sunni Brown
 
 
£12.99
 
Menopause and the Workplace:...
(Hardback)
Vanessa Beck; Jo Brewis
 
 
£79.99
 
© W&G Foyle Ltd