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Hype Yourself: A no-nonsense PR toolkit for small businesses
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Hype Yourself: A no-nonsense PR toolkit for small businesses (Paperback)

Usually despatched within 2 weeks.


In an industry rife with jargon and snake oil, Lucy demystifies the dark arts of PR and cuts to the chase showing founders everywhere how to get the word out faster, more authentically and without a massive price tag. An essential read for anyone who wants to build a strong pro file for their business or themselves. Jeff Tayler, Editor in Chief, Courier Media

Every small business should take its reputation seriously, and Hype Yourself is a fantastic hands-on guide for business managers up and down the country. If you're looking for a practical book to help you manage your own PR, look no further. Francis Ingham, Director General, PRCA

The world of PR is often seen as a scary black box that is exclusively for big companies with influential networks. Well, Lucy takes a crowbar to that black box and shovels the contents straight into the world of small businesses. Lucy brings to light a plethora of actionable and approachable options for businesses built off the back of a wealth of experience and knowledge. What makes this book so special is Lucy's clear focus and passion for delivering actionable content to small businesses. In a world where we are inundated with digital marketing campaigns, curating a more genuine connection with potential/actual customers is ever more important. This book is a beautifully written insight into how anyone can start building themselves a strong PR campaign that works for their business. Albert Azis-Clauson, CEO & Founder of UnderPinned Covering so much more than just PR, Hype Yourself is a must-read for any business owner wanting to build awareness in an authentic and genuine way. This book cuts the fluff and gives you straight taking PR advice that you can action before you plough any more time or money into PR. Lucy's thinking is outside the traditional PR box: refreshing and inspiring.

Rosie Davies-Smith, Founder of PR Dispatch & LFA

BusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementSales & marketingPublic relations Publisher: Practical Inspiration Publishing Publication Date: 09/01/2020 ISBN-13: 9781788601238  Details: Type: Paperback Format: Books
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Lucy Werner is a PR expert and founder of The Wern, a specialist communications consultancy and training hub for startups, entrepreneurs and independent brands. She has worked with top emerging business talent such as Jimmy's Iced Coffee, The Marshmallowist and Vinyl Me, Please. She also consults for innovation, marketing and other public relations consultancies on their go-to market strategies, raising CEO profiles and developing thought leadership. Lucy uses her own profile to demonstrate how other small businesses can do their own publicity. She regularly speaks on all aspects of publicity at events like Economy of Hours, General Assembly, Mothers Meetings and Work.Dot Life. She has been featured in Stylist magazine, Telegraph Connect, Guardian Small Business, Gorkana, Huffington Post, Mother & Baby magazine, Absolutely Mama and PR Moment, and has written a 10-day e-learning course for Highbrow on "How to get press for your business". She was recently awarded finalist in "Growth Business Enabler" from Active on all major social channels, Lucy has a fast-growing and active user base on Instagram - @wernchat - where she focuses on delivering free tips and tools for small businesses and entrepreneurs looking to learn how to do their own publicity.

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Customer Reviews

I read this as someone who has been running my business as a side hustle for the past 2 years. I opened the pages whilst I was in the middle of a transition changing the services I offered and how I did it. But more than anything I had some big hairy goals for 2020 and knew that I would need eyeballs on my brand and work for them to be successful so I opened the book looking for a "PR plan" towards my big hairy goal of my Fearless Women conference in 2020 and what I got instead was a business shake-up. I read chapter by chapter being sure to use the sheets and writing my thoughts and answers in an almighty google doc. which took my business through it's paces starting with my why and who I am. Things like press releases and Media kits aren't a foreign language anymore as Lucy breaks them down so simply that even for a novice like me I feel confident trying my hand at them. This book is a workbook, a practical thing that I know I will dip back into as my business grows but more than anything it's written by a real person, a real expert with examples you can google; someone who has actually "walked the talk" and let's you know if she can do it, you can too! p.s. If you are hesitating on getting and reading this because you haven't set up your business, got your first client, set up your website and all those other things you have on your list DON'T! This is part PR part business-bootcamp and Lucy will walk you through the important bits.

- 09/01/2020
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I received an early manuscript of this after buying the author's '52 PR Tips' cards and talking to her about my work with startups. I loved this book as it is basically everything you need to know in order to avoid paying huge fees to PR Agencies. It takes a really modern can-do approach, de-mystifies the whole process of publicising yourself or your project and walks you through how to do it step by step. Lucy has a snappy, straight-to-the-point way of writing and avoids all the usual PR cliches which is a relief. Mercifully it is also also waffle-free. When I speak at events about my business life I often get asked if I can recommend PR services which I have always been reluctant to as it's such a hard thing to measure and so so expensive so now I can just say READ THIS INSTEAD.

- 30/09/2019
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