Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Innovation, Product Development and Commercialization
Foyalty 180

Innovation, Product Development and Commercialization (Hardback)

Usually despatched within 3 weeks.


To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process, Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.

Innovation, Product Development and Commercialization probes not only into the critical issues of innovation and product development, but also organizational leadership and management, and the impact of organizational structures and business processes in product leadership. This comprehensive book presents the details and nuances of a flexible product development process including best practices in R&D, product and process engineering, marketing, and commercialization. It also covers the topic of technology and product portfolio planning, which is critical to proper prioritization of opportunities and investment strategies. This book is an important read for executives at the strategic level and a valuable desk reference for project managers, engineering managers, quality managers, product and marketing managers, design and process engineers, industrial engineers, manufacturing engineers, value engineers, mechanical engineers, systems engineers and others engaged in product development, innovation and commercialization.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementOwnership & organization of enterprisesFranchises Publisher: J Ross Publishing Publication Date: 15/04/2007 ISBN-13: 9781932159707  Details: Type: Hardback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

Dariush Rafinejad, Ph.D., has more than 25 years of experience as a senior executive in high-tech industries in Silicon Valley, California, including serving as Corporate Vice President and General Manager of business units at Applied Materials Corporation and Vice President of R&D and Product Development at Lam Research Corporation. He is currently the President and Founder of Blue Dome Consulting. Mr. Rafinejad has also taught courses in product development and commercialization and high-tech marketing at Stanford University and the University of California, Berkeley.

More books by Dariush Rafinejad

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £20 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.75 £0.00 3-5 Days
UK 1st Class Delivery £3.75 £0.00 1-2 Days
Click and Collect / 
Delivery to a Foyles Bookshop
Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Delivery Help & FAQs

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Change Marketing: Analytics ...
Brett House
Marketing For Economists And Life...
Amir Heiman; David Zilberman
Women in Microelectronics
Alice Cline Parker; Leda Lunardi
Cross-Border Logistics Operations:...
Andrew Grainger
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close