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Litigation PR: A Practical Guide to Managing Disputes and Minimizing Reputation Damage
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Litigation PR: A Practical Guide to Managing Disputes and Minimizing Reputation Damage (Paperback)

£39.99
Pre-order for despatch on publication.

Synopsis

Become an expert in one of the newest, most dynamic branches of PR.



Often pure legal advice is at odds with pure PR advice, so litigators increasingly need a good feel for the balance between the priorities of the law and reputation management, just as specialist litigation PR experts must understand the legal reporting restrictions, the finer details of the case, and the client's wider objectives. Litigation PR is an essential handbook to this unique and challenging branch of communications.



Highly practical in approach, Litigation PR emphasises the importance of building and maintaining a compelling narrative that appeals to the press while still serving their legal aims. It features numerous fascinating international case studies including a GBP200 million litigation against a UK high street bank, the PR surrounding the repatriation of funds in a $300 million international fraud, and a global hedge fund who initiated legal proceedings against a billionaire sporting magnate for alleged bribery. The book gives clear guidance on establishing a communications strategy that will act as an anchor throughout the entire litigation process, from first claim to judgement day. It will also help all PR practitioners work in harmony with litigators and clients to ensure that reputational damage is contained, and that the client will win in the court of public opinion regardless of what happens in the courtroom.

BusinessBusiness & managementSales & marketingPublic relations Publisher: Kogan Page Ltd Publication Date: 03/08/2021 ISBN-13: 9781789667332  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Tim Maltin is a holder of the CIPR's Communications Award for Excellence and was named "Outstanding Individual of the Year" at the Citywealth Brand Management and Reputation Awards 2019. He is ranked in Chambers and Partners for his litigation support work, and is a regular contributor to industry publications on PR matters, including the Legal 500 Litigation Country Comparative Guide. He was previously Chairman of international fashion brand Hardy Amies Plc, and City PR firm Lehmann Communications, and now runs his own agency Maltin PR.

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