Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Making it Personal: How to Profit from Personalization without Invading Privacy
Foyalty 30

Making it Personal: How to Profit from Personalization without Invading Privacy (Paperback)

£9.99
Unavailable. Replaced by new version by new supplier.
Unavailable

Synopsis

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

BusinessBusiness & managementManagement & management techniques Publisher: INGRAM PUBLISHER SERVICES US Publication Date: 17/10/2002 ISBN-13: 9780738207797  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new version by new supplier.  

Bruce Kasanoff is an expert on personalization, customer relationship marketing, and business technology. One of the original partners of the Peppers and Rogers Group, the world's foremost authority on one-to-one marketing, he is founder of the on-line newsletter Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut.

More books by Bruce Kasanoff

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Philanthropy and Society
(Paperback)
David J. Maurrasse
 
 
£39.99
 
The Delivery Manifesto: How to Set Up...
(Hardback)
Donnie MacNicol
 
 
£45.00
 
Crowdfunding: Fundamental Cases,...
(Paperback)
Douglas J. Cumming; Sofia A. Johan
 
 
£98.95
 
PHR and SPHR Professional in Human...
(Paperback)
Sandra M. Reed
 
 
£47.50
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close