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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (Hardback)

£136.00
Usually despatched within 3 weeks.

Synopsis

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.





This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.





Hardcover version published in December 2003.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementOrganizational theory & behaviourBusinessBusiness & managementSales & marketing Publisher: Springer-Verlag New York Inc. Publication Date: 31/12/2003 ISBN-13: 9781402076145  Details: Type: Hardback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

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