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Market Matters: Exploring Cultural Processes in the Global Marketplace
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Market Matters: Exploring Cultural Processes in the Global Marketplace (Hardback)

£99.99
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Synopsis

Globalization of trade and organizational change increase the impact of markets in peoples' lives. But in what ways do markets matter? This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets. It provides an ethnographic window into the cultural processes of contemporary markets; how people employ the market to solve problems, create capital, gain political ends, challenge economic processes, and delineate moral values and responsibilities.

BusinessBusiness & managementSales & marketingBusinessEconomicsPhilosophy, Psychology & Social SciencesAnthropologySocial & cultural anthropologyPhilosophy, Psychology & Social SciencesCultural Studies Publisher: Palgrave USA Publication Date: 06/11/2004 ISBN-13: 9781403917577  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

ANNA HASSELSTROEM Stockholm University, Sweden MARIANNE ELIZABETH LIEN Associate Professor, Department of Social Anthropology, University of Oslo, Norway MICHELE MICHELETTI Associate Professor, Political Science, Stockholm University, Sweden BRIAN MOERAN Professor of Culture and Communication, Copenhagen Business School, Denmark MIGUEL MONTOYA Assistant Professor, Social Anthropology, Stockholm University, Sweden GUSTAV PEEBLES Columbia University, USA

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