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Marketing in the Emerging Markets of Latin America
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Marketing in the Emerging Markets of Latin America (Hardback)

£81.00
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Synopsis

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

BusinessBusiness & managementSales & marketing Publisher: Palgrave USA Publication Date: 28/10/2005 ISBN-13: 9781403947512  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

FERNANDO ROBLES George Washington University, USA

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