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Marketing in the Emerging Markets of Islamic Countries
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Marketing in the Emerging Markets of Islamic Countries (Hardback)

£76.00
Usually despatched within 3 weeks.

Synopsis

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

BusinessBusiness & managementSales & marketing Publisher: Palgrave USA Publication Date: 28/11/2006 ISBN-13: 9781403991737  Details: Type: Hardback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

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