Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card
Foyalty 148

Marketing: Real People, Real Decisions First European Edition, with MyMarketingLab Online Access Card (Books & other media combined)

£48.98
Not currently available to order online.
Email me when back in stock

Synopsis

Imagine you are Jamie Mitchell,  chief squeezer at Innocent, the biggest smoothie brand in the UK and an entrepreneurial phenomenon. Things are going well but you must reward the commitment and passion of your customers. You need an idea that reinforces all their expectations of the brand; it s got to be natural, friendly and ethical.Your options are Continue with the Innocent Fruitstock music festival that you launched four years ago Stage a smaller scale family-friendly village fete instead Do nothing for a year and invest in a bigger event next time  What would you do? Each chapter is an explosion of ideas, introducing you to a dilemma faced by a real-life marketeer at an eclectic range of companies including Arsenal football club, Hilton Hotels and Electrolux. You ll hear from marketing academics and students, as well as practitioners and experts from other disciplines, explain what decision they would have made in the same situation, before you find out how it worked out. This new and innovative approach will throw you into the exciting decision-making process and help you to understand all the key theories and  metrics underpinning the discipline, whilst vividly bringing both the principles and practice of marketing to life.

BusinessBusiness & managementSales & marketing Publisher: Pearson Education Limited Publication Date: 30/07/2009 ISBN-13: 9780273727781  Details: Type: Books & other media combined Format: Books
Availability: Not currently available to order online.  

More books by Bradley Barnes

More books by Michael R. Solomon

More books by Greg W. Marshall

More books by Elnora W. Stuart

More books by Vincent-Wayne Mitchell

More books by Roy

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery Free Free 3-5 Days
UK First Class £3.75 £0.00 1-2 Days
Delivery to a Foyles Bookshop Free Free From 2 hours
Click and Collect Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.

 

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Rules Of The Service Game
(Hardback)
Jochen Wirtz; Benjamin Schneider;...
 
 
£50.00
 
Pricing Of Products & Services
(Hardback)
Tridib Mazumbar
 
 
£85.00
 
Traction: How Any Startup Can Achieve...
(Paperback)
Gabriel Weinberg; Justin Mares
 
 
£9.99
 
The Fanatical Prospecting Playbook:...
(Paperback)
Jeb Blount
 
 
£20.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close