Marketing to the Poor: Creating Value - Ramendra Singh; Tahir A. Wani; | Foyles Bookstore
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Marketing to the Poor: Creating Value
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Marketing to the Poor: Creating Value (Hardback)

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1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor.

2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.

Ramendra Singh is Professor of Marketing at IIM Calcutta, India. He completed his PhD from IIM Ahmedabad, Gujarat, MBA from XLRI Jamshedpur, Jharkhand, and BTech from IIT-BHU, Uttar Pradesh, India. His research has been published in reputed international journals, including the Journal of Business Research, Journal of Macro Marketing, and Journal of Marketing Management. His research interests include ICT for development, marketing and the poor, business and society, and salesforce performance management. He has worked in the industry for several years in sales and marketing. Tahir A. Wani is Assistant Professor in the Department of Humanities, Social Sciences and Management, NIT Srinagar, India, wherein he teaches various management-related subjects to management and engineering students. Before joining NIT Srinagar, he was working at Business School, University of Kashmir, India. He has a rich research background and has written extensively on various management issues. He has also conducted workshops on quantitative analysis and participated in numerous workshops and conferences in reputed institutions across India.

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