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Marketing Und Werbung in Der Medizin: Erfolgreiche Strategien Fur Praxis, Klinik Und Krankenhaus
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Marketing Und Werbung in Der Medizin: Erfolgreiche Strategien Fur Praxis, Klinik Und Krankenhaus (Paperback)

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Erfolgreiches Marketing wird f r Arztpraxen und Krankenh user immer wichtiger. Patienten entscheiden h ufig selbst, wo sie behandelt werden m chten. Das Buch zeigt alle wichtigen M glichkeiten f r effektives Marketing in der Medizin auf. Der Autor Arzt und Inhaber einer Werbeagentur richtet sich an Laien und Profis gleicherma en. Er wei, worauf man achten muss und wo die h ufigsten Probleme und Fallstricke beim Medizinmarketing liegen. Die 2. Auflage enth lt ein neues Kapitel zum Internet-Marketing und integriert neueste Forschungsergebnisse.

BusinessBusiness & managementSales & marketingLawLaws of Specific jurisdictionsSocial lawMedical & healthcare lawMedical & VeterinaryBrances of medicineDentistry Publisher: Springer Verlag GmbH Publication Date: 01/02/2007 ISBN-13: 9783211291252  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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