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Mass Communication Research Methods
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Mass Communication Research Methods (Hardback)

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Synopsis

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.

BusinessIndustry & industrial studiesMedia, information & communication industriesPhilosophy, Psychology & Social SciencesMedia StudiesPhilosophy, Psychology & Social SciencesSociologySocial research & statistics Publisher: Macmillan Education UK Publication Date: 20/05/1998 ISBN-13: 9780333617090  Details: Type: Hardback Format: Books
Availability: Not currently available to order online.  

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

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