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Mother of Invention: How Good Ideas Get Ignored in An Economy Built for Men
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Mother of Invention: How Good Ideas Get Ignored in An Economy Built for Men (Hardback)

£16.99
Pre-order for despatch on publication.

Synopsis

'I am absurdly excited for this book' Caroline Criado Perez





Why did it take us 5,000 years to attach wheels to a suitcase?





How did bras take us to the moon?





And what do whale hunts have to do with our economy?



Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men





But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda.





Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions.





For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.

BusinessEconomicsEconomic theory & philosophyBusinessEconomicsLabour economicsPhilosophy, Psychology & Social SciencesPsychologySexual behaviourPhilosophy, Psychology & Social SciencesSocial issues & processesTechnicalEngineering & General TechnologyInventions & inventors Publisher: HarperCollins Publishers Publication Date: 24/06/2021 ISBN-13: 9780008430771  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

KATRINE MARCAL is a Swedish writer, journalist and correspondent for Swedish daily newspaper Dagens Nyheter. Her first book, Who Cooked Adam Smith's Dinner? was shortlisted for the August Prize and won the Lagercrantzen Award. She lives in London.

More books by Katrine Marcal

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