Non-Obvious Guide To PR & Communication - Shonali Burke; | Foyles Bookstore
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Non-Obvious Guide To PR & Communication
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Non-Obvious Guide To PR & Communication (Paperback)

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A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size.

More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it.

In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.

BusinessBusiness & managementSales & marketingPublic relations Publisher: Ideapress Publishing Publication Date: 21/03/2023 ISBN-13: 9781646870677  Details: Type: Paperback Format: Books
Availability: Awaiting publication Pre-Order

Shonali Burke is an innovative communication strategist whose social marketing expertise transforms the brand communications of purpose-driven organizations for bottom line results. With two+ decades in the greater branding and marketing space, she works at the nexus of social technologies and marketing communications to help clients more impactfully connect with stakeholders. She is based in Washington, D.C.

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