Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Online Public Relations: A Handbook for Practitioners
Foyalty 233

Online Public Relations: A Handbook for Practitioners (Hardback)

£76.95
Currently unavailable to order online.
Email me when back in stock

Synopsis

Carefully designed by an experienced PR professional, here is a reference-guide-handbook you can pick up and use immediately to serve your clients better, faster, and less expensively. Horton gives you short, easy-to-find, action-oriented explanations, dictionary-style, backed up by plenty of references to lead you to additional necessary information elsewhere. You'll also get an entire chapter devoted to hundreds of online sites ranked by their work value to you day-by-day--getting a fast take on exactly the information you need, when and how you need it. Each entry defines a topic; explains how it fits into public relations practice and why you should know it; discusses who uses it; suggests why it should be used to communicate more effectively and how to use it tactically. Horton's summaries of information from dozens of sources is clear and logical. Throughout his book, Horton strives to use simple language and to avoid burying practitioners in geek speak. He makes you aware of the opportunities and dangers of online in a way that balances the practical aspects of using and not using online resources daily work.

An experienced navigator himself of the online world and the creator and webmaster of a website used widely by other PR practitioners, Horton brings to the book an understanding of the needs of others who want to get started and become proficient in online PR right away, without having to climb a long, high learning curve. The way the book is organized, and the things Horton has selected and how he presents them, accomplishes just that. The result is an easily accessed, quickly usable reference to the dynamics of Internet and Web usages, experienced and inexperienced PR professionals alike, and for their colleagues teaching or learning the profession in colleges and universities worldwide.

BusinessBusiness & managementBusiness communication & presentationBusinessBusiness & managementSales & marketingPublic relations Publisher: ABC-CLIO Publication Date: 30/08/2001 ISBN-13: 9781567204063  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

JAMES L. HORTON is a Senior Director at Robert Marston and Associates, New York. He is also the founder and webmaster of one of the best-known PR source sites on the Web-Online-PR.com. He counsels clients on corporate strategy and product positioning, crisis communications and the use of online media in public relations. Mr. Horton is the author of numerous articles and studies and a book: Integrating Corporate Communications (Quorum, 1995).

More books by James L. Horton

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.

 

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Quantitative Research Methods in...
(Paperback)
Paul Hackett
 
 
£38.99
 
Crisis Communications Management
(Hardback)
Adrian Wheeler
 
 
£12.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close