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Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales
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Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales (Hardback)

£18.99
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Synopsis

From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

BusinessBusiness & managementSales & marketing Publisher: McGraw-Hill Education - Europe Publication Date: 01/06/2004 ISBN-13: 9780071435284  Details: Type: Hardback Format: Books
Availability: Unavailable. No reason given.  

Ernan Roman (New York, NY) is an integrated direct marketing pioneer and founder of Ernan Roman Direct Marketing. He is the author of Integrated Direct Marketing, Second Edition.

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