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Paint to Win: Creative Strategic Management
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Paint to Win: Creative Strategic Management (Hardback)

£52.95
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Synopsis

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

BusinessBusiness & managementBusiness strategy Publisher: University Press of America Publication Date: 09/02/2004 ISBN-13: 9780761827030  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

Ronald M. Lowy is Professor and Department Chair of Business Administration, Eastern Connecticut State University.

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