Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Political Stakeholder Marketing: What, When, Why?
Foyalty 135

Political Stakeholder Marketing: What, When, Why? (Hardback)

Pre-order for despatch on publication.


What is a stakeholder? Do we mean a customer, a business partner, legislation, the financial markets - or all of these? How can we explain the rise of Donald Trump and the success of the Brexit Campaign in the UK?

There has been a lot of research on the impact of voters and the media on the ability of political organizations to achieve their aims, but these are not the only actors that influence political candidates and parties. Not only this, but political organizations work in markets that are different to their commercial cousins on a theoretical level. In this book, Robert Ormrod provides the first application of the stakeholder concept to the political marketplace. The questions he asked are not only what are the political organization's stakeholders, but also when are they stakeholders and why are they stakeholders?

Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.

BusinessBusiness & managementSales & marketingHistory & PoliticsPolitics & governmentPolitical control & freedomsPolitical campaigning & advertisingPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: Taylor & Francis Ltd Publication Date: 01/01/2021 ISBN-13: 9781138724679  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. His main research focus is on Strategic Political Management. Ormrod publishes regularly in peer-reviewed journals such as Marketing Theory, European Journal of Marketing, Journal of Political Marketing and Party Politics. He is a member of the Editorial Board of the Journal of Political Marketing.

More books by Robert P. Ormrod

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery Free Free 3-5 Days
UK First Class £3.75 £0.00 1-2 Days
Delivery to a Foyles Bookshop Free Free From 2 hours
Click and Collect Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.


Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

They Said This Day Would Never Come:...
Chris Liddell-Westefeld
Campaign Finance and Electoral...
Suzanne Robbins
Campaign Finance and Electoral...
Suzanne Robbins
Mediating the Movement: Aboriginal...
Elizabeth Burrows
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close