Principles and Practice of Marketing - David Jobber; | Foyles Bookstore
Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Principles and Practice of Marketing
Foyalty 150

Principles and Practice of Marketing (Books & other media combined)

£49.99
Not currently available to order online.
Email me when back in stock

Synopsis

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that's not all.

Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

BusinessBusiness & managementSales & marketing Publisher: McGraw-Hill Education - Europe Publication Date: 01/12/2006 ISBN-13: 9780077122270  Details: Type: Books & other media combined Format: Books
Availability: Not currently available to order online.  

David Jobber is Professor of Marketing at the University of Bradford Business School.

More books by David Jobber

Leave Review

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

 

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £25 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.99 £0.00 3-5 Days
UK 1st Class Delivery £3.99 £0.00 2-3 Days

Click & Collect / 
Delivery to a Foyles Bookshop

 

Free Free Click and Collect and Delivery to Store is available for all our shops. Collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.
Please wait for order arrival confirmation email before making a journey to collect.
UK Courier* £7.95 £0.00 1 Working Day
Western Europe Airmail** £9.00 £1.00 7-8 Days
Rest of World Airmail*** £12.50 £1.00 7-10 Days

* For courier service please contact the Charing Cross Road store

** Includes Austria, Belgium, Cyprus, Czech Republic, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, The Netherlands, Portugal, Spain, Sweden, Switzerland

*** We are currently unable to delivery to the following countries - Afghanistan, Bangladesh, Ghana, Iraq, Lebanon, Macao, Pakistan, Puerto Rico, Saint Barthelemy, Turkey, Uzbekistan, Virgin Island US

Given the unfolding situation across Ukraine, with regret we have now suspended orders placed from, or to be delivered to, both Russia and Ukraine. Thank you for your patience and understanding. 

For goods delivered outside of the UK, the consignee (ie the person to whom the consignment is sent) will be the declarant and importer into the country for which the consignment is destined. The consignee will be responsible for both customs clearance and payment of customs duties and local taxes where required.

Customs Charges - if you are ordering goods for delivery outside of the UK, please note that your consignment may be subject to VAT (Value Added Tax), other taxes, customs duties and/or fees levied by the destination country. Any such charges levied in relation to customs clearance must be borne by you. It is accepted by you that Foyles has no control over additional charges in relation to customs clearance. Foyles recommend that you check with your local customs officials or post office for more information regarding importation taxes/duties that may be applicable to your online order.

Delivery Help & FAQs

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.
 

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Corruption and International Trade: A...
(Hardback)
Indira Carr
 
 
£95.00
 
The Palgrave Encyclopedia of Social...
(Hardback)
Chahid Fourali; Jeff French
 
 
£699.99
 
The Palgrave Encyclopedia of Social...
(Books & other media combined)
Chahid Fourali; Jeff French
 
 
£1172.59
 
Advertising Intelligence: The science...
(Hardback)
JoAnn Sciarrino
 
 
£110.00
 
© W&G Foyle Ltd