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Product Analytics
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Product Analytics (Paperback)

£37.99
Pre-order for despatch on publication.

Synopsis

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.

Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to:



Develop complex, testable theories for understanding individual and social behavior in web products

Think like a social scientist and contextualize individual behavior in today's social environments

Build more effective metrics and KPIs for any web product or system

Conduct more informative and actionable A/B tests

Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation

Alter user behavior in a complex web product

Understand how relevant human behaviors develop, and the prerequisites for changing them

Choose the right statistical techniques for common tasks such as multistate and uplift modeling

Use advanced statistical techniques to model multidimensional systems

Do all of this in R (with sample code available in a separate code manual)

BusinessBusiness & managementSales & marketingMarket researchComputing & ITBusiness applicationsComputing & ITDatabasesData miningComputing & ITDatabasesData warehousing Publisher: Pearson Education (US) Publication Date: 28/01/2021 ISBN-13: 9780135258521  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Joanne Rodrigues is an experienced data scientist with master's degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.

More books by Joanne Rodrigues-Craig

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