Quick Guide Influencer-Marketing-Management: Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll fur Ihre Marke werben lassen koennen - Karsten Kilian; | Foyles Bookstore
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Quick Guide Influencer-Marketing-Management: Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll fur Ihre Marke werben lassen koennen
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Quick Guide Influencer-Marketing-Management: Wie Sie Micro-Influencer, Macro-Influencer, Mega-Influencer, Corporate Influencer und Virtuelle Influencer wirkungsvoll fur Ihre Marke werben lassen koennen (Paperback)

£19.99
Awaiting publication

Synopsis

Influencer Marketing zahlt zu den wichtigsten Zukunftsthemen im Marketing. Mittlerweile haben sich vier zentrale Influencer-Typen herauskristallisiert: Klassische prominente Influencer, Social-Media-Stars, die sich in Nano-, Micro-, Macro-, Mega- und Giga-Influencer unterscheiden lassen sowie Corporate Influencer und Virtuelle Influencer.



Dieses Buch zeigt, wie man passende Influencer-Typen fur das eigene Unternehmen auswahlt, die Zusammenarbeit initiiert und im Zeitverlauf erfolgreich und rechtssicher managt.





Der Inhalt













Typen und Groessenklassen von Influencern

Werblicher Einsatz und Wirkung von Influencern

Prominente Influencer und Social-Media-Stars

Auswahl von Influencern, Kanalen und Content-Formaten

Corporate Influencer und Virtuelle Influencer

Management und Monitoring von Influencer-Kampagnen

Rechtliche Rahmenbedingungen fur das Influencer Marketing

BusinessBusiness & managementE-commerce: business aspectsComputing & ITDigital lifestyleInternet guides & online servicesOnline finance & investingPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Publication Date: 13/05/2023 ISBN-13: 9783658324223  Details: Type: Paperback Format: Books
Availability: Awaiting publication Pre-Order

Prof. Dr. Karsten Kilian betreibt mit Markenlexikon.com das groesste Markenportal im deutschsprachigen Raum und leitet an der Hochschule Wurzburg-Schweinfurt den Masterstudiengang Marken- und Medienmanagement. Er gilt als einer der fuhrenden Markenstrategen im deutschsprachigen Raum und berat mittelstandische Unternehmen in Markenfragen.

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