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Retail Buying: From Basics to Fashion
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Retail Buying: From Basics to Fashion (Paperback)

£45.00
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Synopsis

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.New to this Edition -- Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" -- New, more contemporary illustrations -- Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets and negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructor's Guide provides suggestions for planning the course and using the text

Art, Fashion & PhotographyFashionFashion design & theoryArt, Fashion & PhotographyFashionHistory of fashionBusinessIndustry & industrial studiesDistributive industriesRetail sector Publisher: Bloomsbury Publishing PLC Publication Date: 16/07/2008 ISBN-13: 9781563677038  Details: Type: Paperback Format: Books
Availability: Not currently available to order online.  

Richard Clodfelter is at the University of South Carolina.

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