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Sensory Marketing: An Introduction
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Sensory Marketing: An Introduction (Hardback)

£100.00
Pre-order for despatch on publication.

Synopsis

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.







* Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.



* The author is one of the most published professors in the field, sharing exclusive expertise and experience.



* The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

BusinessBusiness & managementInternational businessBusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesPsychologySocial, group or collective psychology Publisher: SAGE Publications Ltd Publication Date: 13/06/2020 ISBN-13: 9781526423245  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

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