Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Strategic Copywriting: How to Create Effective Advertising
Foyalty 99

Strategic Copywriting: How to Create Effective Advertising (Paperback)

£32.95
Not currently available to order online.
Email me when back in stock

Synopsis

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are-or aren't-effective in attracting consumers.

BusinessBusiness & managementSales & marketingAdvertising Publisher: Rowman & Littlefield Publication Date: 27/09/2004 ISBN-13: 9780742530683  Details: Type: Paperback Format: Books
Availability: Not currently available to order online.  

Edd Applegate is professor of advertising at Middle Tennessee State University.

More books by Edd C. Applegate

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.
 

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £20 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.75 £0.00 3-5 Days
UK 1st Class Delivery £3.75 £0.00 1-2 Days
Click and Collect / 
Delivery to a Foyles Bookshop
Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Delivery Help & FAQs
 

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.
 

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Brandsplaining: Why Marketing is...
(Paperback)
Jane Cunningham; Philippa Roberts
 
 
£14.99
 
Behind the Brand: Stories from some ...
(Hardback)
Elliott Bryan
 
 
£17.99
 
Marketing: A Very Short Introduction
(Paperback)
Kenneth Le Meunier-FitzHugh
 
 
£8.99
 
Influence: How social media...
(Paperback)
Sara McCorquodale
 
 
£10.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close