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Strategic Management Essentials
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Strategic Management Essentials (Paperback)

£54.99
Unavailable. Replaced by new product or edition.
Unavailable

Synopsis

STRATEGIC MANAGEMENT ESSENTIALS, 2E, International Edition is a brief version of the authorsA market-leading text THEORY OF STRATEGIC MANAGEMENT, 8E, International Edition, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the textAs presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companiesuboth domestic and internationaluso that students gain practice putting chapter concepts into action.

BusinessBusiness & managementBusiness strategy Publisher: Cengage Learning, Inc Publication Date: 01/02/2009 ISBN-13: 9780324788495  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new product or edition.  

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Location 1st Book Each additional book Average Delivery Time
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