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The Better Mousetrap: Brand Invention in a Media Democracy
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The Better Mousetrap: Brand Invention in a Media Democracy (Paperback)

£14.99
Usually despatched within 3 weeks.

Synopsis

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.



A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

BusinessBusiness & managementSales & marketingAdvertisingBusinessBusiness & managementSales & marketingMarket researchBusinessIndustry & industrial studiesBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Kogan Page Ltd Publication Date: 03/11/2012 ISBN-13: 9780749466213  Details: Type: Paperback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

Simon Pont is a British writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. He is also the author of Digital State: How the Internet is Changing Everything, (Kogan Page, 2013).

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