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The Business of Public Relations
Foyalty 197

The Business of Public Relations (Hardback)

£65.00
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Synopsis

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applications.

BusinessBusiness & managementSales & marketingPublic relations Publisher: ABC-CLIO Publication Date: 17/02/1987 ISBN-13: 9780275923334  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

E. W. BRODY is Associate Professor and Coordinator of the Public Relations Sequence in the Department of Journalism at Memphis State University.

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