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The Lean Newsroom: A Manifesto for Media Change
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The Lean Newsroom: A Manifesto for Media Change (Hardback)

£99.99
Pre-order for despatch on publication.

Synopsis

Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully executed. This book offers leaders and managers a roadmap for understanding the obstacles to change in their organizations and how to overcome them. It helps organizations better understand how to position themselves strategically to serve the new-media marketplace by understanding what news consumers and advertisers want and how they want to engage and collaborate with media organizations.

BusinessBusiness & managementManagement & management techniquesBusinessBusiness & managementOrganizational theory & behaviourBusinessIndustry & industrial studiesMedia, information & communication industriesPress & journalismPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Ltd Publication Date: 01/01/2021 ISBN-13: 9781138841260  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

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Location 1st Book Each additional book Average Delivery Time
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