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The Management of International Tourism
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The Management of International Tourism (Hardback)

£115.00
£110.00
4%
Usually despatched within 1 week.

Synopsis

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.





The subject coverage of the book is wide-ranging: the authors examine the following issues:

















the impact of environmental issues on tourism management















tourism demand and forecasting















the key methods of operation of companies within the industry















the functional areas of marketing, finance, organization and staffing















research and innovation















corporate strategy.











The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

BusinessIndustry & industrial studiesService industriesTourism industryLanguages with Grant & CutlerReference & ResearchEncyclopaedias & reference worksReference works Publisher: Taylor & Francis Ltd Publication Date: 07/12/2012 ISBN-13: 9780415812689  Details: Type: Hardback Format: Books
Availability: Usually despatched within 1 week. Add to Basket

Multivolume collection by leading authors in the field

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