Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
The Quest for Attention: Nonprofit Advocacy in a Social Media Age
Foyalty 219

The Quest for Attention: Nonprofit Advocacy in a Social Media Age (Hardback)

£73.00
Pre-order for despatch on publication.

Synopsis

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

BusinessBusiness & managementBusiness communication & presentationBusinessBusiness & managementOwnership & organization of enterprisesNon-profitmaking organizationsBusinessIndustry & industrial studiesMedia, information & communication industries Publisher: Stanford University Press Publication Date: 28/07/2020 ISBN-13: 9781503605015  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Chao Guo is Associate Professor of Nonprofit Management in the School of Social Policy & Practice at the University of Pennsylvania.Gregory D. Saxton is Assistant Professor of Accounting in the Schulich School of Business at York University.

More books by Chao Guo

More books by Gregory D. Saxton

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery Free Free 3-5 Days
UK First Class £3.75 £0.00 1-2 Days
Delivery to a Foyles Bookshop Free Free From 2 hours
Click and Collect Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.

 

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Philanthropic Accountability: New...
(Hardback)
Patsy Kraeger
 
 
£90.00
 
Philanthropic Accountability: New...
(Paperback)
Patsy Kraeger
 
 
£29.99
 
The Quest for Attention: Nonprofit...
(Paperback)
Chao Guo; Gregory D. Saxton
 
 
£21.99
 
Decentering Health and Care Networks:...
(Hardback)
Mark Bevir; Justin Waring
 
 
£99.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close