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The Real Estate Professional's Guide to Marketing to the Hispanic Community
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The Real Estate Professional's Guide to Marketing to the Hispanic Community (Hardback)

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There are currently 38 million Hispanics in the U.S. with a combined buying power of 580 billion dollars. The potential home buying market in this community is vast. Studies show that Hispanic consumers have the income and desire to purchase homes and yet are incredibly underserved. Why? Culture, language, and marketing. "The Real Estate Professional's Guide to Marketing to the Hispanic Community is packed with information to assist real estate professionals in overcoming the barriers and establish themselves as a trusted source in the Hispanic community--even if they don't speak Spanish. Topics covered include: Top Ten Mistakes to avoid when working with the Hispanic Community Cultural behaviors that inspire trust and respect Research results on Hispanic consumers attitudes and beliefs about home buying. Tips for recruiting and training bilingual staff. Lending issues: Finding mortgage lenders, credit and income verification options Maximizing your advertising dollars: Proven strategies to fit your budget. Resources for translations, marketing materials and community partnerships.

BusinessBusiness & managementSales & marketing Publisher: John Wiley and Sons Ltd Publication Date: 22/12/2005 ISBN-13: 9780471733560  Details: Type: Hardback Format: Books
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