Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
The Scrappy Marketing Handbook: How to Create and Execute a Killer Marketing Strategy That's a Success Every Time
Foyalty 51

The Scrappy Marketing Handbook: How to Create and Execute a Killer Marketing Strategy That's a Success Every Time (Hardback)

Pre-order for despatch on publication.


Your Guide to Simplifying Marketing in Today's Complex WorldIt was the best of times, it was the worst of times. Charles Dickens wasn't writing about marketing today but he could have been. New forms of media allow us to connect with more people, more easily and economically than ever before. We can build direct relationships and deliver enormous value. And yet our budgets are tighter than ever, not to mention the fact that we're distracted by all of the "shiny new things" online. Marketers are more frustrated than ever.The Scrappy Marketing Handbook helps you seize this unprecedented opportunity in marketing history without squandering both your budget and your sanity. With the scrappy mindset, you'll learn how to do more with less by thinking and acting like an underdog and finding inspiration in surprising places. Scrappy is a spirit determined to simplify marketing in today's complex world.The Scrappy Marketing Handbook is an insightful and practical guide designed to help small business owners, marketers, and managers: * Demystify digital marketing-including social media and content creation. * Ground campaigns with a strategy that lays a foundation for action.

* Integrate digital and non-digital marketing touch points in a meaningful way. * Build a strong brand with something to say. * Measure what matters.Written by two of the most recognized and influential authorities in the field, this book provides both guiding philosophies and practical how-tos. Featuring insightful stories from scrappy brands both small and large, The Scrappy Marketing Handbook leads you on a journey to create marketing that is smart, scrappy, and simple. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & people Publisher: John Wiley & Sons Inc Publication Date: 11/11/2020 ISBN-13: 9781118929636  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

More books by Ann Handley

More books by Nick Westergaard

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery Free Free 3-5 Days
UK First Class £3.75 £0.00 1-2 Days
Delivery to a Foyles Bookshop Free Free From 2 hours
Click and Collect Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.


Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Decent Work and Economic Growth
Walter Leal Filho; Anabela Marisa...
Decent Work and Economic Growth
(Books & other media combined)
Walter Leal Filho; Anabela Marisa...
Valuing Professional Practices
Shannon P. Pratt; David Dedionisio
The Palgrave Handbook of...
David B. Szabla
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close