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The Ten Principles Behind Great Customer Experiences
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The Ten Principles Behind Great Customer Experiences (Paperback)

£20.00
Usually despatched within 2 days.

Synopsis

Overall WINNER - CMI Management Book of the Year 2014



WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014















Create a great customer experience whoever you are.







Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.







This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are.







For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn't need to be complicated or cost a fortune.



BusinessBusiness & managementBusiness competitionBusinessBusiness & managementBusiness strategyBusinessBusiness & managementOwnership & organization of enterprisesSmall businesses & self-employedBusinessBusiness & managementSales & marketingCustomer services Publisher: Pearson Education Limited Publication Date: 06/12/2012 ISBN-13: 9780273775089  Details: Type: Paperback Format: Books
Availability: Usually despatched within 2 days. Add to Basket

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

More books by Matt Watkinson

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