Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
The Truth About Email Marketing
Foyalty 33

The Truth About Email Marketing (Paperback)

Unavailable. No reason given.


The Truth About Email Marketing isn t laden with difficult terms that only industry insiders can recognise. It should be seen as a resource to help build and improve a successful email program, regardless of company size or budget. The reader will gain a better understanding of how to articulate the key benefits of email to an executive team and will have tangible steps on how to launch or strengthen their own email program.Key features which will set this book apart from others in this field include:- Comprehensive list of email marketing terms and definitions for today s fast moving Web 2.0 world- Email marketing scorecard and benchmarks to help you measure and drive results in your internal campaigns- Dozens of easy to test and implement best practices that every email program should utilize.This is a unique field guide which covers every facet of email marketing and provides tactical improvements you can make in your own email campaigns.Part of the successful Truth About Series. Each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking  aha as you read each page.The Truth and nothing but The Truth.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketing Publisher: Pearson Education Limited Publication Date: 01/12/2008 ISBN-13: 9780273722298  Details: Type: Paperback Format: Books
Availability: Unavailable. No reason given.  

G. Simms Jenkins is founder and Principal of Brightwave marketing, an Atlanta based Email marketing and Customer Relationship Services firm. Recognized as one of the top email marketing experts in the industry, Jenkins has grown Brightwave into a premiere email services firm specializing in optimizing email programs.

More books by G. Simms Jenkins

Leave Review


Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.


Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Digital Marketer
Eileen Brown; Betsy Aoki
E-marketing: International Student...
Judy Strauss; Frost Raymond D.; Alexa...
Law, Technology and Dispute...
Riikka Koulu
The Financial Times Guide to Social...
Martin Thomas
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close