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The Truth About IKEA: How IKEA Built Its Global Furniture Empire
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The Truth About IKEA: How IKEA Built Its Global Furniture Empire (Paperback)

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KEA's products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over 2 decades years. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners: fell short of its green ideals, the nepotism and murky financial dealings behind Sweden's iconic flat-pack export. Casting an insider's eye over the practical application of the 'IKEA philosophy,' Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the world's richest man.

BusinessBusiness & managementBusinessIndustry & industrial studiesDistributive industriesRetail sector Publisher: Gibson Square Books Ltd Publication Date: 01/08/2013 ISBN-13: 9781908096074  Details: Type: Paperback Format: Books
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Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA's billionaire founder and his family. In this book, he argues that Kamprad is secretly the world's richest man, richer than Bill Gates.

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