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The Unfair Advantage: How You Already Have What It Takes to Succeed
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The Unfair Advantage: How You Already Have What It Takes to Succeed (Hardback)

£14.99
Usually despatched within 2 days.

Synopsis

'Deeply true, insightful, and helpful. Crucial business advice that you won't get anywhere else.' - Derek Sivers, entrepreneur and author of Anything You Want



This ground-breaking book exposes the myths behind startup success, and illuminates the real forces at work and how they can be harnessed in your favour.



The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know.



An Unfair Advantage is the element that gives you an edge over your competition. And anyone can have one.



Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over GBP5 billion), the authors show how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.

BusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementManagement & management techniquesManagement: leadership & motivationPhilosophy, Psychology & Social SciencesSocial issues & processesSocial discriminationPhilosophy, Psychology & Social SciencesSociologySociology: work & labour Publisher: Profile Books Ltd Publication Date: 09/01/2020 ISBN-13: 9781788163316  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 days. Add to Basket

Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over GBP4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.

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