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Two Beats Ahead: What Great Musical Minds Teach Us About Innovation
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Two Beats Ahead: What Great Musical Minds Teach Us About Innovation (Paperback)

£14.99
Pre-order for despatch on publication.

Synopsis

Learn how to innovate from the masters, musicians.



Musicians know how to stay ahead of the beat. As Chance the Rapper said 'Technology moves faster than business and music moves faster than technology.' Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds.



Drawing from interviews with masterminds like Quincy Jones, Jimmy Iovine, Dr. Dre, Lady Gaga, Beyonce and Pharrell Williams, as well as the CEO's of AirBnB and Pinterest, this book identifies the key lessons and skills musicians can teach us.



Inspired by creative geniuses, you'll learn how to:



* Listen more carefully and thoughtfully

* Experiment more freely

* Collaborate with a more diverse cast of partners

* Demo and prototype like a jazz musician

* Perform like a rock star

* Improvise like a great bebop ensemble



Two Beats Ahead is a creativity crash-course for anyone who wants to be more entrepreneurial or lead an innovative team.

Panos Panay (Author) Panos Panay is V.P for Innovation and Strategy at Berklee College of Music, and the founder and managing director of the Berklee Institute for Creative Entrepreneurship. He has spearheaded collaborations between Berklee and MIT; the design firm IDEO; and Brown University. Panay has been named on Fast Company's 'Fast 50' list and Inc Magazine's 'Inc 500,' and he writes for publications including Forbes and The Wall Street Journal. He gives talks at universities and events around the world. Michael Hendrix (Author) Michael Hendrix is a Partner and Executive Design Director at global design and innovation consultancy IDEO. He has delivered design keynotes at WIRED, SXSW, AIGA, FUSE, HOW, and Design Management Institute among other conferences, plus music keynotes at SXSW Music. He also is a regular guest lecturer at universities including Harvard, Berklee College of Music, Mass Art, RISD and the University of Tennessee.

More books by Panos A. Panay

More books by R. Michael Hendrix

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