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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)

£22.99
Pre-order for despatch on publication.

Synopsis

The world of digital media is constantly changing, as technologies continue to transform how we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.



This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest developments in the industry from around the world. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

BusinessBusiness & managementSales & marketingAdvertising Publisher: Kogan Page Ltd Publication Date: 03/11/2020 ISBN-13: 9781789666014  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Damian Ryan is a media and marketing expert who has been at the forefront of the industry for more than 30 years. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and embark on a career in corporate finance as a specialist adviser in mergers and acquisitions. Ryan is now a partner with BDO where he heads the sector practice covering deals in media marketing communications and marketing technologies. He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.

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