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Understanding Research for Business Students: A Complete Student's Guide
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Understanding Research for Business Students: A Complete Student's Guide (Hardback)

£120.00
Pre-order for despatch on publication.

Synopsis

Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project.











From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.











The book:









Enables you visualise how each stage of research links to the next, and makes sure you don't miss a step with a handy 'Research Project Wheel'

Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis

Provides student research examples that show common challenges you might face - and how to address them.





Key features include research snapshots, offering short how-to examples for doing real research, and concept cartoons, which put forward different views about research so you can broaden your knowledge. It also has end-of-chapter questions, online multiple choice questions and Kahoot! questions so you can test your understanding.







Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project.

BusinessBusiness & managementReference & ResearchResearch & information: generalResearch methods: general Publisher: SAGE Publications Ltd Publication Date: 29/11/2021 ISBN-13: 9781473953567  Details: Type: Hardback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

More books by Jonathan Wilson

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